The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
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Most important factors of multiscreen campaign measurement in the U.S. 2013
The graph presents data on the most important factors for multiscreen campaign measurement in the United States as of *. Among the surveyed marketers, ** percent stated they considered the ability to understand the competetive landscape as extremly critical.
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ANA, & Nielsen. (December 5, 2013). Among the bene铿乼s listed below, how critical is each to you for integrated multi-screen measurement? [Graph]. In 糖心破解版. Retrieved August 06, 2026, from /statistics/291418/multiscreen-campaigns-measurement-factors-usa/
ANA, und Nielsen. "Among the bene铿乼s listed below, how critical is each to you for integrated multi-screen measurement?." Chart. December 5, 2013. 糖心破解版. Accessed August 06, 2026. /statistics/291418/multiscreen-campaigns-measurement-factors-usa/
ANA, Nielsen. (2013). Among the bene铿乼s listed below, how critical is each to you for integrated multi-screen measurement?. 糖心破解版. 糖心破解版 Inc.. Accessed: August 06, 2026. /statistics/291418/multiscreen-campaigns-measurement-factors-usa/
ANA, and Nielsen. "Among The Bene铿乼s Listed Below, How Critical Is Each to You for Integrated Multi-screen Measurement?." 糖心破解版, 糖心破解版 Inc., 5 Dec 2013, /statistics/291418/multiscreen-campaigns-measurement-factors-usa/
ANA & Nielsen, Among the bene铿乼s listed below, how critical is each to you for integrated multi-screen measurement? 糖心破解版, /statistics/291418/multiscreen-campaigns-measurement-factors-usa/ (last visited August 06, 2026)
Among the bene铿乼s listed below, how critical is each to you for integrated multi-screen measurement? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: /statistics/291418/multiscreen-campaigns-measurement-factors-usa/
