* n (July to August 2016) = 78; n (June to July 2017) = 117. ** In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), WTWH Media and Technology for Marketing (TFM).
Citation formats
Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
This statistic displays a ranking of content marketing tactics by effectiveness according to marketers who used them in the United Kingdom (UK) from 2016 to 2017. In 2017, e-mail (e.g. e-newsletters, welcome letters) were ranked most effective, with 65 percent of marketers ranking them as most critical to content marketing success.
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Content Marketing Institute. (January 12, 2018). Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
Content Marketing Institute. "Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017." Chart. January 12, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
Content Marketing Institute. (2018). Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
Content Marketing Institute. "Content Marketing Tactics Ranked by Effectiveness in The United Kingdom (Uk) from 2016 to 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2018, /statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
Content Marketing Institute, Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017 ÌÇÐÄÆƽâ°æ, /statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/ (last visited August 06, 2026)
Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017 [Graph], Content Marketing Institute, January 12, 2018. [Online]. Available: /statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
