This statistic shows the key ways in which trade show investment furthers an organization's business goals in the United States, as reported by brand marketers in the fourth quarter of 2012 and the first quarter of 2013. Fifty-one percent of respondents said trade shows enabled one-on-one interaction and relationship building.
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CMO Council, & E2MA, & MarketingCharts. (April 23, 2013). Key ways trade show investment furthers business goals or competitive advantage in the United States in 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/257626/key-ways-trade-show-investment-furthers-business-goals-in-the-us/
CMO Council, und E2MA, und MarketingCharts. "Key ways trade show investment furthers business goals or competitive advantage in the United States in 2013." Chart. April 23, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/257626/key-ways-trade-show-investment-furthers-business-goals-in-the-us/
CMO Council, E2MA, MarketingCharts. (2013). Key ways trade show investment furthers business goals or competitive advantage in the United States in 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/257626/key-ways-trade-show-investment-furthers-business-goals-in-the-us/
CMO Council, and E2MA, and MarketingCharts. "Key Ways Trade Show Investment Furthers Business Goals or Competitive Advantage in The United States in 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2013, /statistics/257626/key-ways-trade-show-investment-furthers-business-goals-in-the-us/
CMO Council & E2MA & MarketingCharts, Key ways trade show investment furthers business goals or competitive advantage in the United States in 2013 ÌÇÐÄÆƽâ°æ, /statistics/257626/key-ways-trade-show-investment-furthers-business-goals-in-the-us/ (last visited August 05, 2026)
Key ways trade show investment furthers business goals or competitive advantage in the United States in 2013 [Graph], CMO Council, & E2MA, & MarketingCharts, April 23, 2013. [Online]. Available: /statistics/257626/key-ways-trade-show-investment-furthers-business-goals-in-the-us/
