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What return on investment (ROI) do you expect from events?

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Sources

Release date

February 2016

Region

United States

Survey time period

February and March 2015

Number of respondents

220 brand across Fortune 1000

Special properties

among marketers

Citation formats

Event marketing programs ROI in the U.S. 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 1, 2016
This statistic shows the reported anticipated return on investment level from event and experiential marketing programs in the United States in 2015. During a survey, ** percent of respondents stated they expected a 2-to-1 return on investment.
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