This statistics displays the share of consumers who have attended at least one retailer or brand event in the past year in the United States, as of ***, broken down by generation. Some ** percent of Millennial survey respondents stated that they had attended at least one such event in the past year.
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National Retail Federation. (January 15, 2019). Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/
National Retail Federation. "Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation." Chart. January 15, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/
National Retail Federation. (2019). Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/
National Retail Federation. "Consumers Who Have Attended Retailer or Brand Events in The past Year in The United States as of November 2018, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2019, /statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/
National Retail Federation, Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation ÌÇÐÄÆƽâ°æ, /statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/ (last visited July 29, 2026)
Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation [Graph], National Retail Federation, January 15, 2019. [Online]. Available: /statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/
