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Senior management views on the value of event and experiential marketing in the U.S. in 2012 and 2013

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Sources

Release date

March 2013

Region

United States

Survey time period

2012 and 2013

Special properties

among marketers

Supplementary notes

The source indicates that most marketer respondents had marketing budgets over one million U.S. dollars. The industry sectors most represented were information technology, entertainment and media, financial services, consumer products, consumer electronics and mobile telecommunications, and medical. For more information about survey respondents see the source.
The source does not provide detailed survey information (number of respondents or type of survey used).

Citation formats

Value of event marketing in the U.S. in 2012 and 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, May 1, 2013
This statistic shows the value of event and experiential marketing to senior marketing management, as it was reported by brand marketing personnel, in the United States in 2012 and 2013. The statistic shows that in 2013, 29 percent of respondents reported that their senior management viewed event marketing as a essential element of the marketing mix. This is up from 25 percent of respondents the previous year.
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