* Forecast. Percentage points exceeding 100 percent are likely due to rounding. **includes mobile SMS/MMS, tenancies and other. eMarketer benchmarkts its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2011.
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Distribution of mobile advertising spending in the UK from 2011 to 2016, by format
The timeline presents data on the distribution of mobile advertising spending in the United Kingdom in 2011 by format and provides a forecast for the period 2012 to 2016. Video advertising is expected to account for percent of mobile ad spend in the UK in 2016, up from *** percent in 2011.
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eMarketer. (April 18, 2013). Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
eMarketer. "Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format." Chart. April 18, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
eMarketer. (2013). Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
eMarketer. "Distribution of Mobile Advertising Spending in The United Kingdom from 2011 to 2016, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2013, /statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
eMarketer, Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format ÌÇÐÄÆƽâ°æ, /statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/ (last visited August 05, 2026)
Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format [Graph], eMarketer, April 18, 2013. [Online]. Available: /statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
