The statistic presents mobile marketing tactics used to target in-store shoppers in the United States in November 2012, broken down by product category. During the survey, **** percent of the respondening CPG marketing executives stated that they used offers via retailer apps to target CPG food and beverage in-store shoppers.
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eMarketer, & Shopper Marketing, & Path to Purchase Institute. (April 2, 2013). Mobile marketing tactics used to target CPG in-store shoppers in the United States as of November 2012, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/256016/mobile-marketing-tactics-used-to-target-us-in-store-shoppers-by-product-category/
eMarketer, und Shopper Marketing, und Path to Purchase Institute. "Mobile marketing tactics used to target CPG in-store shoppers in the United States as of November 2012, by product category." Chart. April 2, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/256016/mobile-marketing-tactics-used-to-target-us-in-store-shoppers-by-product-category/
eMarketer, Shopper Marketing, Path to Purchase Institute. (2013). Mobile marketing tactics used to target CPG in-store shoppers in the United States as of November 2012, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/256016/mobile-marketing-tactics-used-to-target-us-in-store-shoppers-by-product-category/
eMarketer, and Shopper Marketing, and Path to Purchase Institute. "Mobile Marketing Tactics Used to Target Cpg In-store Shoppers in The United States as of November 2012, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2013, /statistics/256016/mobile-marketing-tactics-used-to-target-us-in-store-shoppers-by-product-category/
eMarketer & Shopper Marketing & Path to Purchase Institute, Mobile marketing tactics used to target CPG in-store shoppers in the United States as of November 2012, by product category ÌÇÐÄÆƽâ°æ, /statistics/256016/mobile-marketing-tactics-used-to-target-us-in-store-shoppers-by-product-category/ (last visited August 05, 2026)
Mobile marketing tactics used to target CPG in-store shoppers in the United States as of November 2012, by product category [Graph], eMarketer, & Shopper Marketing, & Path to Purchase Institute, April 2, 2013. [Online]. Available: /statistics/256016/mobile-marketing-tactics-used-to-target-us-in-store-shoppers-by-product-category/
