marketers and IT professionals in the travel & hospitality industry
Method of interview
Online survey
Supplementary notes
*The source specifies that "The survey was launched on 15 October 2020 and closed on 11 December 2020 with 11,413 qualified respondents. In addition, 1,864 third-party panel participants were added to meet quota requirements in some sectors and regions, for a total of 13,277 responses. Third-party panelists were given an incentive for their time". Respondents from the travel & hospitality industry accounted for three percent of the total survey sample.
The source adds the following information: "The sample is global, with EMEA providing the largest share of respondents (48%), followed by North America (29%), and the Asia-Pacific region (19%)".
The survey question was phrased by the source as follows: "Thinking about the role of digital channels to your organization, to what extent do you agree or disagree with the following statements? As a proportion of digital sales, mobile is quickly accelerating as a sales channel for us".
Citation formats
Opinions on the mobile sales trend in the travel & hospitality sector worldwide 2020
A December 2020 study focused on the digital trends in the travel and hospitality industry worldwide. When asked about mobile sales as a proportion of digital sales, roughly *** in respondents believed that mobile sales were quickly increasing as a sales channel for their organizations. About ** percent of the survey sample agreed with this statement and ** percent strongly agreed. Meanwhile, ** percent of the respondents stated that mobile sales were not accelerating quickly in their companies.
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Adobe. (February 2, 2021). Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
Adobe. "Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company?." Chart. February 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
Adobe. (2021). Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
Adobe. "Thinking about The Digital Sales of Your Organization, Do You Think That Mobile Is Quickly Increasing as a Sales Channel for Your Company?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2021, /statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
Adobe, Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company? ÌÇÐÄÆƽâ°æ, /statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/ (last visited August 06, 2026)
Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company? [Graph], Adobe, February 2, 2021. [Online]. Available: /statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
