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E-commerce as percentage of total CPG sales in the United States in 2019 and 2022

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Source

Release date

May 2020

Region

United States

Survey time period

2019

Supplementary notes

*2019 estimate: 4-5 percent

**Forecast

Citation formats

U.S. CPG e-retail share 2019-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 8, 2020
In 2022, digital CPG sales are projected to account for approximately *** percent of the total U.S. CPG market, up from approximately **** to **** percent in 2019. This includes all forms of online shopping, as well as click-and-collect.
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Topics

CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
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