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What are the most important characteristics of brands that speak to you?

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Source

Release date

June 2012

Region

United States

Survey time period

2012

Number of respondents

n = 381 (see further comments)

Age group

8-19 years

Special properties

pregnant women or mothers with children up to 7-years-old

Method of interview

Online survey

Supplementary notes

Hispanic mothers (expectant women or mothers with kids up to 7 years old, recruited in English and Spanish): n = 381 (132 were English speaking and 249 preferred Spanish or were bilingual).

Citation formats

Expectations of brands among Hispanic mothers in the United States in 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 17, 2013
The graph shows which characteristics of brands were important to Hispanic mothers in the United States in 2012. According to BabyCenter, 35 percent of Hispanic mothers in the U.S. considered einvironmental consiousness one of the most important characteristics for a brand.
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Topics

Hispanic population in the U.S.United StatesImmigration in the United StatesHispanic media in the U.S.Internet usage of Hispanics in the United States
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