| Characteristic | Strongly agree | Somewhat agree | Somewhat disagree | Strongly disagree | Don't know / no answer |
|---|---|---|---|---|---|
| Before advertisers put tracking software on a child’s computer, advertisers should receive the parent’s permission. | 89% | 5% | 2% | 4% | 1% |
| It is wrong for advertisers to collect and keep information about where a child goes online and what that child does online. | 52% | 11% | 10% | 24% | 2% |
| It is okay for advertisers to collect information about a child’s location from that child’s mobile phone.* | 6% | 3% | 7% | 84% | 1% |
| It is okay for advertisers to track and keep a record of a child’s behavior online if they give the child free content.* | 5% | 3% | 15% | 75% | 3% |
| As long as advertisers don’t know a child’s name and address, it is okay for them to collect and use information about the child’s activities online. | 3% | 17% | 10% | 69% | 1% |
| It is okay for a website to ask children for personal information about their friends. | 2% | 2% | 5% | 91% | 1% |
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Source
Sources
Release date
December 2012
More information
Region
United States
Survey time period
November 6 to 18, 2012
Number of respondents
base: n = 2,002
Age group
18 years and older
Special properties
parents only
Method of interview
Telephone interview
Supplementary notes
* For these statements, the answer "Don't know / no answer" received less than one percent of responses.
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