The statistic presents the distribution of real-time bidding digital advertising spending in 2011 as well as a forecast until 2016 for Japan, broken down by channel. It was projected that indirect ad spending would amount to around **** percent of the total ad spending in Japan in 2016.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (November 1, 2012). Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
eMarketer. "Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel." Chart. November 1, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
eMarketer. (2012). Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
eMarketer. "Distribution of Rtb Digital Display Advertising Spending in Japan in 2011 with a Forecast until 2016, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2012, /statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
eMarketer, Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel ÌÇÐÄÆƽâ°æ, /statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/ (last visited July 31, 2026)
Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel [Graph], eMarketer, November 1, 2012. [Online]. Available: /statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
