In 2020, ** percent of real-time bidding (RTB) advertising spending was expected to be invested over private marketplaces (PMP), whereas ** percent via open exchange.
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PubMatic. (February 6, 2020). Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
PubMatic. "Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform." Chart. February 6, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
PubMatic. (2020). Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
PubMatic. "Distribution of Real-time Bidding (Rtb) Advertising Spending in The United States in 2020, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2020, /statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
PubMatic, Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform ÌÇÐÄÆƽâ°æ, /statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/ (last visited July 28, 2026)
Distribution of real-time bidding (RTB) advertising spending in the United States in 2020, by platform [Graph], PubMatic, February 6, 2020. [Online]. Available: /statistics/267762/share-of-rtb-in-digital-display-ad-spend-in-the-us/
