The graph above depicts mobile advertising revenue in the Asia-Pacific region in 2016, broken down by format. Display advertising was the largest format in the region, with billion U.S. dollars revenue generated by mobile display ads that year.
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IAB (U.S.). (July 7, 2017). Mobile advertising revenue in the Asia-Pacific region in 2016, by format (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/232487/mobile-advertising-expenditure-in-asia-pacific-by-category/
IAB (U.S.). "Mobile advertising revenue in the Asia-Pacific region in 2016, by format (in million U.S. dollars)." Chart. July 7, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/232487/mobile-advertising-expenditure-in-asia-pacific-by-category/
IAB (U.S.). (2017). Mobile advertising revenue in the Asia-Pacific region in 2016, by format (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/232487/mobile-advertising-expenditure-in-asia-pacific-by-category/
IAB (U.S.). "Mobile Advertising Revenue in The Asia-pacific Region in 2016, by Format (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Jul 2017, /statistics/232487/mobile-advertising-expenditure-in-asia-pacific-by-category/
IAB (U.S.), Mobile advertising revenue in the Asia-Pacific region in 2016, by format (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/232487/mobile-advertising-expenditure-in-asia-pacific-by-category/ (last visited July 28, 2026)
Mobile advertising revenue in the Asia-Pacific region in 2016, by format (in million U.S. dollars) [Graph], IAB (U.S.), July 7, 2017. [Online]. Available: /statistics/232487/mobile-advertising-expenditure-in-asia-pacific-by-category/