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Usage of social media in the segment of products and services, by parents and non-parents

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Source

Release date

September 2011

Region

United States

Survey time period

March 31, 2011 to April 14, 2011

Number of respondents

1,865 respondents

Age group

18 years and older

Special properties

Social media users

Method of interview

Online panel

Supplementary notes

Social media user is defined as participating, talking, and networking online through various platforms to share information and resources. This includes Internet forums, blogs, Facebook, Twitter, video sharing, consumer rating and other social networking websites.

Citation formats

Social media usage in the product and service segment by parents and non-parents

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 11, 2011
This social media survey displays the share of social media users who have engaged in online activities in the products and services segment, focussing on a comparison between parents and non-parents.
71 percent of social media users who are parents use social media to read consumer feedback, whereas only ** percent of non-parents do so.
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Topics

Parents online in the United StatesTeenagers in the United StatesInternet usage of teenagers in the United States
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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