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Source
Source
In cooperation with
YouGov
Release date
August 2023
More information
Region
Worldwide
Survey time period
2023
Special properties
across 18 markets worldwide.
Method of interview
Online survey
Supplementary notes
Survey question: Thinking of the last three months, which of the following, if any, types of products have you watched a product review for on social media (e.g., YouTube, Instagram, TikTok, Facebook etc. Please select all that apply.
Product review in the survey refers to content reviewing a product, rather than advertisement for a product.
Citation formats
