While Gen-AI has been widely used to enhance the shopping experience, nearly **** of UK respondents in a 2024 survey expressed concerns about AI-generated reviews. The same survey revealed that more than of consumers relied on online reviews when making purchasing decisions.
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Various sources (Reputation). (November 23, 2024). Share of consumers concerned about the authenticity of AI-generated reviews in the United Kingdom as of 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1646745/share-of-uk-consumers-concerned-about-ai-generated-reviews/
Various sources (Reputation). "Share of consumers concerned about the authenticity of AI-generated reviews in the United Kingdom as of 2024." Chart. November 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1646745/share-of-uk-consumers-concerned-about-ai-generated-reviews/
Various sources (Reputation). (2024). Share of consumers concerned about the authenticity of AI-generated reviews in the United Kingdom as of 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1646745/share-of-uk-consumers-concerned-about-ai-generated-reviews/
Various sources (Reputation). "Share of Consumers Concerned about The Authenticity of Ai-generated Reviews in The United Kingdom as of 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Nov 2024, /statistics/1646745/share-of-uk-consumers-concerned-about-ai-generated-reviews/
Various sources (Reputation), Share of consumers concerned about the authenticity of AI-generated reviews in the United Kingdom as of 2024 ÌÇÐÄÆƽâ°æ, /statistics/1646745/share-of-uk-consumers-concerned-about-ai-generated-reviews/ (last visited July 29, 2026)
Share of consumers concerned about the authenticity of AI-generated reviews in the United Kingdom as of 2024 [Graph], Various sources (Reputation), November 23, 2024. [Online]. Available: /statistics/1646745/share-of-uk-consumers-concerned-about-ai-generated-reviews/
