Amounts do not total to 100 percent as minor categories are not displayed. Industry definitions may have changed over the time period depicted, both within the survey process and as interpreted by survey respondents.
Citation formats
Breakdown of U.S. online advertising revenue from 2010-2016, by industry
The statistic above shows a breakdown of U.S. online advertising revenue from 2010 to 2016, broken down by industry. In 2016, advertising for financial services companies constituted 13 percent of all online advertising revenue.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
PwC, & IAB (U.S.). (April 26, 2017). Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/190414/industry-breakdown-of-us-online-advertising-expenditure-2010/
PwC, und IAB (U.S.). "Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry." Chart. April 26, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/190414/industry-breakdown-of-us-online-advertising-expenditure-2010/
PwC, IAB (U.S.). (2017). Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/190414/industry-breakdown-of-us-online-advertising-expenditure-2010/
PwC, and IAB (U.S.). "Breakdown of U.S. Online Advertising Revenue from 2010 to 2016, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Apr 2017, /statistics/190414/industry-breakdown-of-us-online-advertising-expenditure-2010/
PwC & IAB (U.S.), Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry ÌÇÐÄÆƽâ°æ, /statistics/190414/industry-breakdown-of-us-online-advertising-expenditure-2010/ (last visited August 06, 2026)
Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry [Graph], PwC, & IAB (U.S.), April 26, 2017. [Online]. Available: /statistics/190414/industry-breakdown-of-us-online-advertising-expenditure-2010/
