| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
In cooperation with
McKinsey & Company
Release date
June 2026
More information
Region
Worldwide
Survey time period
March 3 to 10, 2026
Number of respondents
1,387 consumers
Supplementary notes
This question was phrased by the source as follows: "Thinking about the last time you discovered a new brand, where did you first hear about/see it?"
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