A survey conducted in the Asia-Pacific (APAC) region in 2025 revealed that consumers generally prefer omnichannel purchases when it comes to luxury goods. In South Korea, for instance, ** percent of consumers favor a mixture of online and in-store luxury purchases. In some APAC countries, such as Malaysia and Thailand, the in-store shopping experience is still crucial, as attested by ** percent of respondents from both nations.
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Roland Berger. (April 7, 2026). Share of consumers preferring online or in-store purchase channels when acquiring luxury goods in the Asia-Pacific region in 2025, by selected country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1662427/apac-luxury-channel-preference-by-country/
Roland Berger. "Share of consumers preferring online or in-store purchase channels when acquiring luxury goods in the Asia-Pacific region in 2025, by selected country." Chart. April 7, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1662427/apac-luxury-channel-preference-by-country/
Roland Berger. (2026). Share of consumers preferring online or in-store purchase channels when acquiring luxury goods in the Asia-Pacific region in 2025, by selected country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1662427/apac-luxury-channel-preference-by-country/
Roland Berger. "Share of Consumers Preferring Online or In-store Purchase Channels When Acquiring Luxury Goods in The Asia-pacific Region in 2025, by Selected Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Apr 2026, /statistics/1662427/apac-luxury-channel-preference-by-country/
Roland Berger, Share of consumers preferring online or in-store purchase channels when acquiring luxury goods in the Asia-Pacific region in 2025, by selected country ÌÇÐÄÆƽâ°æ, /statistics/1662427/apac-luxury-channel-preference-by-country/ (last visited July 26, 2026)
Share of consumers preferring online or in-store purchase channels when acquiring luxury goods in the Asia-Pacific region in 2025, by selected country [Graph], Roland Berger, April 7, 2026. [Online]. Available: /statistics/1662427/apac-luxury-channel-preference-by-country/
