Generations defined as:
Gen Z: 16-21 years
Millennials: 22-35 years
Gen X: 36-55 years
Boomers: 56+ years
These age bands have been weighted to represent the UK
population, as has gender (49% male, 51% female)
Citation formats
Individuals who turn to social media when they want to shop in the UK in 2017
This statistic displays the share of generational groups who turned to social media when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to social media the most was the Gen Z group, with 16 percent preferring to purchase goods this way. The generational group who turned to social media the least was the Boomers group, with only one percent of respondents from this group favouring this method of shopping.
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Attest. (November 6, 2017). Share of generational groups who first turn to social media when they want to purchase something in the United Kingdom (UK) in 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/790314/individuals-who-turn-to-social-media-when-they-want-to-shop-in-uk/
Attest. "Share of generational groups who first turn to social media when they want to purchase something in the United Kingdom (UK) in 2017." Chart. November 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/790314/individuals-who-turn-to-social-media-when-they-want-to-shop-in-uk/
Attest. (2017). Share of generational groups who first turn to social media when they want to purchase something in the United Kingdom (UK) in 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/790314/individuals-who-turn-to-social-media-when-they-want-to-shop-in-uk/
Attest. "Share of Generational Groups Who First Turn to Social Media When They Want to Purchase Something in The United Kingdom (Uk) in 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2017, /statistics/790314/individuals-who-turn-to-social-media-when-they-want-to-shop-in-uk/
Attest, Share of generational groups who first turn to social media when they want to purchase something in the United Kingdom (UK) in 2017 ÌÇÐÄÆƽâ°æ, /statistics/790314/individuals-who-turn-to-social-media-when-they-want-to-shop-in-uk/ (last visited August 05, 2026)
Share of generational groups who first turn to social media when they want to purchase something in the United Kingdom (UK) in 2017 [Graph], Attest, November 6, 2017. [Online]. Available: /statistics/790314/individuals-who-turn-to-social-media-when-they-want-to-shop-in-uk/
