In 2022, third-party vendors accounted for approximately ** percent of Amazon Prime Day sales, down from **** percent in 2015. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.
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Digital Commerce 360. (July 14, 2022). Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/728150/annual-amazon-prime-day-marketplace-sales-share/
Digital Commerce 360. "Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type." Chart. July 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/728150/annual-amazon-prime-day-marketplace-sales-share/
Digital Commerce 360. (2022). Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/728150/annual-amazon-prime-day-marketplace-sales-share/
Digital Commerce 360. "Distribution of Global Amazon Prime Day Marketplace Sales from 2015 to 2022, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2022, /statistics/728150/annual-amazon-prime-day-marketplace-sales-share/
Digital Commerce 360, Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type ÌÇÐÄÆƽâ°æ, /statistics/728150/annual-amazon-prime-day-marketplace-sales-share/ (last visited July 29, 2026)
Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type [Graph], Digital Commerce 360, July 14, 2022. [Online]. Available: /statistics/728150/annual-amazon-prime-day-marketplace-sales-share/
