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Leading online marketplaces shopped from among consumers in Australia as of November 2024, by age group

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Sources

Release date

June 2025

Region

Australia

Survey time period

October to November 2024

Number of respondents

3,075 respondents

Age group

14 years and older

Supplementary notes

Survey question: From which of the following general online retail marketplaces have you made a purchase within the last 12 months? 

Multiple responses were possible.

Citation formats

Popular online marketplaces Australia 2024, by age

Published by
Yihan Ma,
Jun 30, 2025

In a 2024 survey conducted in Australia, Amazon came out on top as the most popular online marketplace shopped from among respondents aged 14 to 59, with eBay taking the top spot among those 60 and over. Over ** percent of respondents in the 14 to 17 and 18 to 29 age categories had made a purchase from Amazon in the 12 months prior to the survey. 

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