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Amazon Australia’s online store segment, the e-commerce giant’s largest earnings source, generated revenue exceeding **** billion U.S. dollars in the year ended December 2025, constituting an annual growth of around ** percent. The second-largest segment of Amazon Australia’s business was third-party seller services, followed by income from its subscription services, including Amazon Prime.

Amazon: Australia’s dominant online marketplace player

U.S.-based marketplace Amazon continued to strengthen its presence in Australia’s online retail landscape in 2025, taking the top spot as the country’s leading online retailer or marketplace. While Amazon is thriving, its expansion has been disruptive not only to the likes of eBay but also to Australian retailers such as Kmart, BIG W, and more. The latest loss is almost two-decades-old online store Catch, a division of Australian conglomerate Wesfarmers, which ceased its operations in January 2025. Chinese e-commerce sites, including Temu and Shein, also saw rapid adoption among Australian consumers in recent years; nonetheless, their growth has started to slow due to declining trust in product quality and the launch of Amazon Haul, a new low-cost competitor.

Why is Amazon the favorite?

According to a 2025 survey conducted among Australian online shoppers, the key advantages of shopping on Amazon were its speedy delivery, ease of purchase, and reliably good-quality products. Alongside this, the e-commerce platform was praised for being cheaper than other retailers, maintaining better stock, offering faster delivery than other stores, and for its Amazon Prime benefits. Going into 2026, Amazon is set to gain more of the e-commerce market share in Australia, owing to its quick responses to current trends, as evidenced by the unveiling of its Haul storefront.