SEA: most returned e-commerce products 2025| ��ƽ��

Product categories online shoppers returned the most in selected Southeast Asian countries in 2025, by country

Characteristic	Indonesia	Malaysia	Philippines	Singapore	Thailand	Vietnam
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Number of respondents

21,017 internet users*

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original survey question was: "Which of these kinds of articles have you sent back after an online order in the past 12 months?"

Number of respondents in:

Indonesia: 3,512; Malaysia: 3,490; the Philippines: 3,497; Singapore: 3,498; Thailand: 3,509; and Vietnam: 3,511.

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

Citation formats

**** of respondents in Singapore did not return anything they bought online in 2025. According to a survey, *** bought online was the most returned product category in every Southeast Asian country analyzed.