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Singles' Day online gross merchandise volume (GMV) in China in November 2025, by sector (in billion yuan)

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Sources

Release date

November 2025

Region

China

Survey time period

October 7 to November 11, 2025

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of November 2025).

The data monitoring period was between October 7 and November 11, 2025.

Only sales on traditional e-commerce platforms and Diantao were included. 

Citation formats

Singles' Day online GMV China 2025, by sector

Published by
Yihan Ma,
Nov 14, 2025

During the Singles' Day sales in China in 2025, home appliances recorded an online gross merchandise volume (GMV) of *** billion yuan, ranking first among all retail sectors. Mobile and digital products ranked second, with *** billion yuan in GMV. These two alone made up more than a quarter of the total online GMV generated during the Singles' Day sales.

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