*Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important shopping festivals in China. It takes place from the end of May to the middle of June each year.
** The brand trend index is a proprietary composite metric derived from platform data. It is calculated by weighting relevant sales data and incorporating industry benchmarks, with factors such as popularity, behavioral events, and decay, in order to reflect genuine industry trends and brand heat.
One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2026).
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Leading skincare brands in the 1st wave of China's Tmall 618 shopping festival 2026
During the opening wave of China's 618 mid-year shopping festival in 2026, domestic brands demonstrated strong sales momentum. *** topped the skincare rankings on Tmall with a brand trend index of 1596.4, followed closely by at 1592.5. ranked tenth with a brand trend index of 1515.3. The remaining top-ten brands were all international, including **, **, and .
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Tencent, & Zhiyi Technology. (June 1, 2026). Leading skincare brands on Tmall in the opening wave of China's 618 shopping festival 2026, based on brand trend index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
Tencent, und Zhiyi Technology. "Leading skincare brands on Tmall in the opening wave of China's 618 shopping festival 2026, based on brand trend index." Chart. June 1, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
Tencent, Zhiyi Technology. (2026). Leading skincare brands on Tmall in the opening wave of China's 618 shopping festival 2026, based on brand trend index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
Tencent, and Zhiyi Technology. "Leading Skincare Brands on Tmall in The Opening Wave of China's 618 Shopping Festival 2026, Based on Brand Trend Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2026, /statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
Tencent & Zhiyi Technology, Leading skincare brands on Tmall in the opening wave of China's 618 shopping festival 2026, based on brand trend index ÌÇÐÄÆƽâ°æ, /statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/ (last visited July 31, 2026)
Leading skincare brands on Tmall in the opening wave of China's 618 shopping festival 2026, based on brand trend index [Graph], Tencent, & Zhiyi Technology, June 1, 2026. [Online]. Available: /statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
