*Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important shopping festivals in China. It takes place from the end of May to the middle of June each year.
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Annual sales growth of beauty segments during China's 618 festival 2025, by platform
During the 2025 edition of China's mid-year shopping festival, the "618", the online retailer Jindong saw its sales of facial skin products increase by over ** percent compared to the previous year. Taobao and Tmall Group's sales of make-up and perfumes increased by almost ** percent during the same edition of the festival.
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Tencent QQ. (June 23, 2025). Annual sales growth rate of the beauty and personal care industries during China's mid-year shopping festival* in 2025, by platform and segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1661074/china-618-s-sales-growth-of-beauty-and-personal-care-sectors/
Tencent QQ. "Annual sales growth rate of the beauty and personal care industries during China's mid-year shopping festival* in 2025, by platform and segment." Chart. June 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1661074/china-618-s-sales-growth-of-beauty-and-personal-care-sectors/
Tencent QQ. (2025). Annual sales growth rate of the beauty and personal care industries during China's mid-year shopping festival* in 2025, by platform and segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1661074/china-618-s-sales-growth-of-beauty-and-personal-care-sectors/
Tencent QQ. "Annual Sales Growth Rate of The Beauty and Personal Care Industries during China's Mid-year Shopping Festival* in 2025, by Platform and Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2025, /statistics/1661074/china-618-s-sales-growth-of-beauty-and-personal-care-sectors/
Tencent QQ, Annual sales growth rate of the beauty and personal care industries during China's mid-year shopping festival* in 2025, by platform and segment ÌÇÐÄÆƽâ°æ, /statistics/1661074/china-618-s-sales-growth-of-beauty-and-personal-care-sectors/ (last visited August 05, 2026)
Annual sales growth rate of the beauty and personal care industries during China's mid-year shopping festival* in 2025, by platform and segment [Graph], Tencent QQ, June 23, 2025. [Online]. Available: /statistics/1661074/china-618-s-sales-growth-of-beauty-and-personal-care-sectors/
