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Market share of leading basketball footwear brands on China's e-commerce platform Tmall in 2023

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Release date

April 2024

Region

China

Survey time period

2023

Citation formats

Basketball shoe sales breakdown on Tmall in China 2023, by brand

Published by
Bruna Rocco,
Sep 23, 2024

In 2023, Li-Ning was the most popular brand for basketball shoes on China's e-commerce platform Tmall, accounting for **** percent of the platform's basketball footwear sales value. Nike and ANTA followed with a market share of **** percent and **** percent, respectively.

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