| Characteristic | Share of respondents |
|---|---|
| Fashion, clothing | 53% |
| Shoes | 39% |
| Beauty and skincare products | 39% |
| Games and toys | 37% |
| Transport ticket (train, airplane, coach) | 36% |
| Stays (hotel, rental) | 36% |
| Books, CDs | 35% |
| House, decoration | 33% |
| Show or museum/exhibition tickets | 31% |
| Textiles and household linen | 28% |
| DIY, gardening | 28% |
| Financial services (banking, insurance, credit) | 27% |
| Technical products, household appliances | 26% |
| Food and beverages | 26% |
| Online games | 25% |
| Music, books, or online video* | 25% |
| Subscription to a telecommunications service | 24% |
| Mobile applications (Apple Store, Google Play...) | 23% |
| Classified ads or second-hand products service | 22% |
| Home meal delivery service | 20% |
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Source
Sources
Release date
July 2024
More information
Region
Europe
Survey time period
2023
Supplementary notes
* including streaming.
Citation formats
