Based on information collected from retail companies in January 2025.
Supplementary notes
* The source adds the following information: Source: E-barometern
HUI Research is an independent subsidiary of the trade association Svensk Handel (Swedish Commerce).
The source adds the following info: e-commerce in this report does not include online in-store purchases which have been pre-booked online, online sales of services such as travel, hotels and event tickets, and media downloads. It also excludes B2B and C2C sales.
The figures have been taken from several publications.
Citation formats
B2C e-commerce sales growth in Sweden 2025, by category
In Sweden, the e-commerce branches which had the highest growth rate in 2025 were pharmacy products and furniture & home furnishings, both increasing by ** percent. In contrast, online sales of books & media decreased by percent.
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PostNord, & Svensk Digital Handel. (February 10, 2026). B2C e-commerce sales growth in Sweden in 2025, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/546280/sweden-b2c-e-commerce-sales-growth-by-branch/
PostNord, und Svensk Digital Handel. "B2C e-commerce sales growth in Sweden in 2025, by category." Chart. February 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/546280/sweden-b2c-e-commerce-sales-growth-by-branch/
PostNord, Svensk Digital Handel. (2026). B2C e-commerce sales growth in Sweden in 2025, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/546280/sweden-b2c-e-commerce-sales-growth-by-branch/
PostNord, and Svensk Digital Handel. "B2c E-commerce Sales Growth in Sweden in 2025, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2026, /statistics/546280/sweden-b2c-e-commerce-sales-growth-by-branch/
PostNord & Svensk Digital Handel, B2C e-commerce sales growth in Sweden in 2025, by category ÌÇÐÄÆƽâ°æ, /statistics/546280/sweden-b2c-e-commerce-sales-growth-by-branch/ (last visited July 24, 2026)
B2C e-commerce sales growth in Sweden in 2025, by category [Graph], PostNord, & Svensk Digital Handel, February 10, 2026. [Online]. Available: /statistics/546280/sweden-b2c-e-commerce-sales-growth-by-branch/
