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Have you purchased any of these products online in the past 12 months?

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Source

Release date

February 2023

Region

Europe, EU

Survey time period

May 30 - July 26, 2022

Number of respondents

23,974 respondents

Age group

18-70 years old

Method of interview

Online interview

Supplementary notes

*23,974 respondents across 22 European countries (Germany, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Spain, Estonia, France, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Switzerland, and United Kingdom).

Citation formats

Share of Europeans who purchased online by product type in 2022

Published by
Yihan Ma,
Jan 22, 2026
This chart shows the share of Europeans who purchased online by type of products in 2022. ** percent of Europeans ordered clothing and fashion accessories online at least once, while only ** percent bought electronic products. ** percent did their grocery shopping online at least once, which is the same number of Europeans who ordered medicines on the internet.
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