Latin America: key markets e-retail growth 2026| ��ƽ��

Year-over-year change in retail e-commerce revenue in selected Latin American countries from 2021 to 2026

Characteristic	2021	2022	2023	2024	2025	2026
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Supplementary notes

Data has been revised as of August 2025.

eCommerce, short for electronic commerce, refers to the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a website or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online. Revenues include VAT.

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

Citation formats

Unlike the boom experienced during the COVID-19 pandemic in 2020, the e-commerce sector in Latin America suffered from global economic instability in 2022. The Brazilian e-commerce market revenue is forecast to grow by *** percent in 2026. Mexico is forecast to grow by almost percent in 2026, and Argentina by *** percent during the same period.

Regional powerhouses drive market expansion

Brazil currently dominates the Latin American e-commerce landscape, but Mexico is rapidly closing the gap. In 2025, Brazil's e-commerce revenue is forecast to reach approximately **** billion U.S. dollars, while Mexico is expected to generate over ** billion U.S. dollars in online sales. Argentina is also showing strong growth potential, with projections indicating revenue of over ** billion U.S. dollars by 2025. The competition between these key markets is fueling growth across the entire region, with smaller countries like Peru and Chile also experiencing substantial increases in online retail activity.

Market penetration fuels growth

The overall e-commerce market penetration rate in Latin America is expected to reach percent in 2025, reflecting a consistent upward trajectory. This trend is further supported by the important role that marketplaces like Mercado Libre Amazon play in the region. As the market continues to evolve, MercadoLibre is expected to capture a significant share, with forecasts suggesting it will account for ** percent of all e-commerce sales in Latin America by 2026. Amazon, with an offer of over *** million products in Brazil, pretends to remain a main player in the largest market in Latin America.