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Share of e-commerce in total retail sales of goods in Europe in 2015, by geographic area

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Sources

Release date

June 2016

Region

Europe

Survey time period

2015

Supplementary notes

* Access the detailed breakdown by zones on pages 40, 56, 72, 86, and 98 of the report.

Citation formats

E-commerce: share of total retail sales in Europe by region 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 8, 2026
This chart shows the share of online purchases in the total retail sales of goods in Europe in 2015, by geographic area. In Western Europe, that is in France, the United Kingdom, Ireland, and the Benelux, online purchases accounted for nearly ** percent of total retail sales of goods. The Northern European countries ranked second in the ranking with a share of retail sales of * percent.
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