consumers who made a purchase during the last 12 months
Method of interview
Online survey
Supplementary notes
* The question was posed by the source as follows: "How important are the following factors in delivery in your decision to buy goods from an online shop?" **Denmark, Finland, Norway, Sweden (Iceland is not part of the study).
Citation formats
Important delivery criteria for online purchases according to Europeans 2018
This chart presents the delivery criteria impacting the decision to make an online purchase according to European consumers in 2018, by country. The survey reveals that in France, more than ** percent of respondents considered the choice of delivery location as a factor influencing their decision to buy a product online.
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PostNord. (November 10, 2018). Aspects of online purchase delivery influencing customer decision in Europe in 2018, by country* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1640647/important-criteria-for-delivery-of-online-products-in-europe/
PostNord. "Aspects of online purchase delivery influencing customer decision in Europe in 2018, by country*." Chart. November 10, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1640647/important-criteria-for-delivery-of-online-products-in-europe/
PostNord. (2018). Aspects of online purchase delivery influencing customer decision in Europe in 2018, by country*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1640647/important-criteria-for-delivery-of-online-products-in-europe/
PostNord. "Aspects of Online Purchase Delivery Influencing Customer Decision in Europe in 2018, by Country*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Nov 2018, /statistics/1640647/important-criteria-for-delivery-of-online-products-in-europe/
PostNord, Aspects of online purchase delivery influencing customer decision in Europe in 2018, by country* ÌÇÐÄÆƽâ°æ, /statistics/1640647/important-criteria-for-delivery-of-online-products-in-europe/ (last visited August 06, 2026)
Aspects of online purchase delivery influencing customer decision in Europe in 2018, by country* [Graph], PostNord, November 10, 2018. [Online]. Available: /statistics/1640647/important-criteria-for-delivery-of-online-products-in-europe/
