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Between 2019 and 2023, B2C e-commerce sales in Peru amounted to nearly ** billion U.S. dollars. In 2024 alone online sales in the South American country amounted to more than ** billion dollars.

Peruvian e-commerce takes off

Although Brazil and Mexico are by far the main e-commerce revenue generators in Latin America, Peru's recent boom suggests that there is still room for new competitors to invigorate the market. The COVID-19 pandemic played a determining role in accelerating e-commerce development in the Andean country. In 2022, Peru counted approximately **** million digital shoppers and recorded some **companies selling their products and services over the internet.

Online shopping goes social

In Peru, e-commerce has gained popularity among young and old consumers alike. Still, in 2022, about **** of e-commerce users in the South American country were between 18 and 34 years old, the age group also accounting for the largest share of Facebook users. As a result, the social network has emerged, along with the instant messaging app WhatsApp, as one of the leading online shopping channels for Peruvians, underlining the importance of social commerce for the country's e-commerce market.