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Uses of artificial intelligence (AI) by generations Z and Alpha when shopping for apparel in the United States in 2025

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Source

Release date

November 2025

Region

United States

Survey time period

June and August, 2025

Number of respondents

9,000 + respondents

Age group

16 years and older

Special properties

U.S. consumers

Citation formats

Gen Z and Gen Alpha AI uses for apparel shopping in the U.S. 2025

Published by
Bruna Rocco,
Jan 9, 2026

A survey conducted among U.S. consumers from two different generations in 2025 shows that the usage of AI when shopping is sporadic among those who spend less on their purchases. Those spending over 1,000 U.S. dollars tend to use artificial intelligence daily or weekly, with around ** percent being daily and ** percent weekly. 

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