The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Black Friday shopping intentions in the Netherlands 2023, by purchase channel
In 2023, only about **** percent of holiday shoppers in the Netherlands intended to do all or most of their Black Friday shopping in physical stores. Over the years, online has become the dominant holiday sales channel, with approximately ** percent of Dutch consumers planning to shop purely or primarily on the web during Black Friday.
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Motivaction. (November 14, 2023). Online versus offline Black Friday shopping intentions among shoppers in the Netherlands in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1346339/black-friday-shopping-channel-intentions-netherlands/
Motivaction. "Online versus offline Black Friday shopping intentions among shoppers in the Netherlands in 2023." Chart. November 14, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1346339/black-friday-shopping-channel-intentions-netherlands/
Motivaction. (2023). Online versus offline Black Friday shopping intentions among shoppers in the Netherlands in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1346339/black-friday-shopping-channel-intentions-netherlands/
Motivaction. "Online versus Offline Black Friday Shopping Intentions among Shoppers in The Netherlands in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Nov 2023, /statistics/1346339/black-friday-shopping-channel-intentions-netherlands/
Motivaction, Online versus offline Black Friday shopping intentions among shoppers in the Netherlands in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1346339/black-friday-shopping-channel-intentions-netherlands/ (last visited July 28, 2026)
Online versus offline Black Friday shopping intentions among shoppers in the Netherlands in 2023 [Graph], Motivaction, November 14, 2023. [Online]. Available: /statistics/1346339/black-friday-shopping-channel-intentions-netherlands/