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Which are the most important aspects for Generation Z in the United States when choosing apparel in 2023?

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Number of respondents

13,899 respondents

Special properties

Generation Z

Supplementary notes

Multiple answers were possible.
Gen Z born 1995 to 2012.

Citation formats

Considerations when choosing apparel for Gen Z in the U.S. 2023

Published by
Bruna Rocco,
Feb 16, 2024

In a 2023 survey in the United States, Generation Z named comfort as the most important aspect when they're choosing apparel. With ** percent of responses it just pipped quality to the top spot. Ethical considerations, such as animal welfare, fair trade, and environmentally friendly products, scored comparatively lowly.

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Statistics on " Generational fashion e-commerce in the United States "

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Other statistics that may interest you Generational fashion e-commerce in the United States

Overview

8

Purchase drivers

6

Purchase channels

7

Mobile shopping

6

Returns

4

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Topics

Generational fashion e-commerce in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersFashion e-commerce in the United States
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