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Fashion purchases by Gen Z in the United Kingdom (UK) in 2025, by category

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Source

Number of respondents

231 respondents

Age group

Gen Z

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which fashion items have you purchased in the last three months?"

Citation formats

Gen Z fashion purchases by category in the UK in 2025

Published by
Bruna Rocco,
May 16, 2025

In a 2025 survey, nearly ** percent of Generation Z consumers in the United Kingdom said that they had purchased t-shirts in the past year. Over **** of respondents had purchased pants or jeans.

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Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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