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Leading fashion categories among Generation Z consumers based on annual purchase frequency in China in 2020

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Sources

Release date

January 2020

Region

China

Survey time period

2020

Number of respondents

3,000 respondents

Age group

25 years or younger

Method of interview

Online survey

Citation formats

Most frequently purchased fashion categories for Gen-Z consumers in China 2020

Published by
Bruna Rocco,
Jul 15, 2021

According to a survey in 2020 among Chinese consumers born in 1995 or later, on average, respondents bought **** times domestic fashion brands each year. Fast fashion brands and sportswear brands were also listed as the most frequently purchased apparel types.

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