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How important sustainability is to consumers when making purchasing decisions for apparel, fashion, and footwear worldwide in 2022

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Source

In cooperation with
Release date

September 2022

Region

Worldwide

Survey time period

July 12 to August 2, 2022

Number of respondents

11,711 respondents

Age group

18 years and older

Special properties

Representative quotas set for age, gender, employment, status, and income level

Method of interview

Panel survey

Supplementary notes

Global set of consumers from 19 countries.

Citation formats

Importance of sustainability as purchase criterion for apparel worldwide in 2022

Published by
Bruna Rocco,
Sep 30, 2022

In a 2022 study, the highest share of respondents stated that sustainability was slightly important to them when purchasing clothing, at ** percent. This was followed by just under ** of consumers, who were neutral when it came to the sustainability of apparel. Only percent of respondents did not find sustainability at all important when deciding which fashion items to buy.

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Topics

Sustainable fashion shopping behavior in the United StatesApparel market in the U.S.Fashion e-commerce in the United StatesSustainable fashion worldwideFast fashion e-commerce
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Access limited to Free Statistics. Premium Statistics are not included.
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