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Fashion purchases by Gen Z in the United States in 2025, by category

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Source

Number of respondents

8,604 respondents

Age group

16 to 29 years old

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of the following clothing items have you bought online or in store in the past 3 months?"

Citation formats

Gen Z fashion purchases by category in the U.S. in 2025

Published by
Bruna Rocco,
Apr 21, 2026

In a 2025 survey, ** percent of Generation Z consumers in the United States said that they had purchased t-shirts and tops in the past 3 months. Less than half of respondents had purchased sweatshirts or hoodies.

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Statistics on " Generation Z fashion in the United States "

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Other statistics that may interest you Generation Z fashion in the United States

Overview

5

Spending

5

Brands

8

Purchasing behavior

8

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z and the beauty market in the United States
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