According to a survey conducted in **** European countries in 2023, over **** of consumers intended to treat themselves by spending their saved-up money on apparel. One quarter said that they would splurge on footwear.
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McKinsey & Company. (July 14, 2023). Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
McKinsey & Company. "Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category." Chart. July 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
McKinsey & Company. (2023). Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
McKinsey & Company. "Share of Consumers Who Intended to Splurge Money on Fashion in Selected European Countries in 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2023, /statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
McKinsey & Company, Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1417829/european-consumers-intending-to-splurge-on-fashion/ (last visited August 04, 2026)
Share of consumers who intended to splurge money on fashion in selected European countries in 2023, by category [Graph], McKinsey & Company, July 14, 2023. [Online]. Available: /statistics/1417829/european-consumers-intending-to-splurge-on-fashion/
