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Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022

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Source

Release date

May 2022

Region

United States

Survey time period

2022

Supplementary notes

The source uses data to analyse audiences and their habits. In this case the target audience was 13 to 25 year olds interested in fashion. This has been compared with an audience of people older than 25, who are interested in fashion.
The selected brands had the highest scores for Gen Z in comparison to the older generations.
Excludes luxury brands.

Citation formats

Fashion brands with a higher affinity with Gen Z consumers in the U.S. 2022

Published by
Bruna Rocco,
Nov 26, 2025

According to data gathered in 2022 on fashion-engaged consumers in the United States, adidas Originals had the highest difference in affinity score between Gen Z and older generations, with over ** percent separating consumers under and over 25 years old. Of the displayed brands, Urban Outfitters scored the highest among Gen Z.

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Topics

Gen Z fashion worldwideSustainable fashion worldwideGeneration Z fashion in the United StatesInditexGeneration Z fashion market in the United Kingdom
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