Based on the findings of a conducted by Capgemini, approximately 62 percent of worldwide Generation Z respondents stated that, in the past, they were willing to pay more for household and toiletry products with natural and clean ingredients. 68 percent of said participants also said that they spent more on products with labels containing information about their environmental impact.
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Capgemini. (January 7, 2022). Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
Capgemini. "Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021." Chart. January 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
Capgemini. (2022). Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
Capgemini. "Factors That Lead Gen Z to Pay More for Household and Toiletry Products Worldwide in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2022, /statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
Capgemini, Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/ (last visited August 05, 2026)
Factors that lead Gen Z to pay more for household and toiletry products worldwide in 2021 [Graph], Capgemini, January 7, 2022. [Online]. Available: /statistics/1293509/factors-that-lead-gen-z-to-pay-more-for-household-and-toiletry-products-worldwide/
