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Have you heard of Singles' Day and have you bought discounted products on the day in 2025?

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Sources

Release date

November 2025

Region

Germany

Survey time period

October 2025

Number of respondents

1,043 online shoppers (2023)

Age group

20 years and older

Supplementary notes

This question was phrased by the source as follows: " Which of the following special offer days have you heard of and on which of them have you bought discounted products in 202X?"

* Figures for 2025 purchases are estimates.

Citation formats

Awareness and use of Singles' Day in Germany 2025

Published by
Yihan Ma,
Nov 19, 2025

In 2025, it was estimated that about ** percent of people in Germany had heard of Singles' Day, while around ** percent planned to purchase products on that day. In comparison, around ** percent of respondents planned to shop on Black Friday.

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Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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