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This statistic includes data on global mobile advertising spending from 2010 to 2012 with a projection up to 2017. The source forecasts that global mobile advertising spending is expected to reach billion U.S. dollars in 2015.

Mobile Advertising Worldwide - Additional Information

Mobile advertising is a type of Internet advertising that targets a specific type of user with mobile phones and other mobile devices. Advertising can be displayed on mobile websites and mobile apps.
The share of mobile device users who clicked on a mobile advertisement in selected countries worldwide over the three months leading up to March 2014 was recorded and the results broken down by platform. In North America, it was found that ** percent of mobile device users clicked on an ad from a mobile web page and ** percent of them had clicked on an ad from a mobile app. These shares were higher than those of mobile device users in France, Germany, and the United Kingdom.
Click rates in the United States can be explained by the amount invested in mobile advertising in the country. Global mobile advertising expenditures broken down by region were measured in 2013 and 2014. The results showed that in North America, spending increased from *** billion euros in 2013 to billion euros in 2014. In 2014, this figure was the highest amount spent for any region in the world. By comparison, Latin America’s spending in 2014 totaled *** million euros.
Although in-app advertising did not prompt as many people to click as mobile web pages did in March 2014, mobile in-app advertising continues to be a format in which the industry invests heavily. Spending on mobile in-app advertising reached billion U.S. dollars worldwide and is forecast to reach **** billion in 2016.