Mobile ad spend worldwide 2024| ��ƽ��

Mobile internet advertising spending worldwide from 2019 to 2024 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Sources

Release date

May 2021

More information

Region

Worldwide

Survey time period

2019 and 2020

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS, and P2P messaging-based advertising

Supplementary notes

* Forecast.

Citation formats

In 2020, global mobile advertising spending amounted to * billion U.S. dollars. The source projected it would increase to * billion in 2021.

Mobile advertising worldwide – additional information

Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices. On a global scale, this market is forecast to grow in the near future. Global mobile ad spend stood at approximately *** billion U.S. dollars in 2019. By 2024, this figure is projected to reach *** billion U.S. dollars. Advertising can be presented on both mobile websites and mobile apps. Mobile in app advertising is a heavily invested format within the industry, and was estimated to amount nearly *** million U.S. dollars in 2020.

The United States are the largest mobile advertising in the world. Americans companies invest heavily in mobile advertising. In 2020, about *** billion U.S. dollars are forecast to be spent on mobile advertising in the U.S., nearly ** million more than the second largest market - China. As the expenditure on this type of ad rises, its importance also increases within the industry. Mobile accounted for an estimated 23.5 percent of all advertising spending in the U.S. in 2016. Projections show that this share will reach ** percent in 2021.